We’ve been sitting on some news for the past few weeks, and now it can be revealed — we’ve been selected for the first Edmonton cohort of the ATB X business accelerator program!
Since Mack and I started talking about Taproot in 2016, we’ve known we wouldn’t succeed without building a sustainable business to support the local journalism we seek to do. So many media startups have failed because their founders have not focused enough on the money side. We knew we had to avoid that trap.
Keeping an eye on the bottom line is necessary but not sufficient for building what comes next in local journalism. Lots of smart people are working on this problem, but no one has completely figured out how to ensure we can afford to pay enough people to pay attention to our community, not only as well as local newsrooms used to, but better. There’s no map — we have to find our own way.
We’ve gone pretty far on our own. This was very much a side project when we started; now it is Mack’s full-time job, and I contribute as much as I can while running the Alberta Podcast Network (another adventure in local media, because that’s what I do). Along the way, we have diversified our revenue streams and listened hard to our members, sponsors and customers to build a new way forward. We are on a path we could not have imagined when we began, and we think it’s going to take us where we need to go.
Enter ATB X, a support program for startup companies that helps entrepreneurs like us level up, through expert advice and peer mentorship. There’s no equity or funding involved; this is really about making sure we have the skills to make Taproot strong enough to achieve its full potential.
We’ll be joined by a fascinating variety of local businesses:
We look forward to learning from these teams, and to sharing what we know to help them, too.
Thank you to everyone who has helped us along the way, whether you’ve become a member or shared our stories or sponsored a roundup or given us a chance to spread the word. You’ve invested confidence in us; we’re looking forward to paying dividends.
We are proud to be among more than 170 news outlets participating in Covering Climate Now, a worldwide project to strengthen the media’s focus on the climate crisis.
Like our fellow participants in this effort pulled together by the Columbia Journalism Review and The Nation, we have committed to running a
week’s worth of climate coverage leading up to the United Nations Climate
Action Summit on Sept. 23.
Ongoing disasters tend not to get the concerted attention that
sudden ones do, and this effort is meant to address that weakness in how we
tend to inform people about what’s going on. We know there’s a lot going on
locally on this file, and we feel we can perform a valuable service by putting
it together in one place.
Taproot’s coverage kicks off with a discussion with climate-change communicator Chris Gusen on the Speaking Municipally podcast. Chris will go on to curate a climate change section in each of our roundups throughout the week of Sept. 16. Then he plans to pull all the threads together at the end of the week.
If you already subscribe to our roundups, watch for Chris’s
contributions, and feel free to share the newsletters and the podcast on social
media. If you don’t, now is a good time to signal your interest in this topic
and our effort to better inform our community. Sign up today.
The Edmonton Metropolitan Region is made up of 15 municipalities that — ideally — work together to compete on the global stage. It helps if all of us know what’s going on with our neighbours and partners, so we’ve started a Regional Roundup to keep everyone up-to-date.
Thanks to the support of Edmonton Global, we’re able to put together a weekly summary of the headlines and happenings in the region. That includes what’s going on with the metro region itself, as well as news from Beaumont, Bon Accord, Devon, Fort Saskatchewan, Gibbons, Leduc, Leduc County, Morinville, Parkland County, St. Albert, Spruce Grove, Stony Plain, Strathcona County, Sturgeon County and, of course, Edmonton.
We published our first two editions on Aug. 14 and Aug. 21, and we’ll put out a new one every Wednesday. It’s curated by Mack Male, co-founder of Taproot and the curatorial force behind the Tech Roundup and the Council Roundup.
You may have noticed some of our roundups are sponsored by specific entities. That is the case for the Regional Roundup (sponsored by Edmonton Global), the Health Innovation Roundup (sponsored by Health City), and the Arts Roundup (sponsored by the Edmonton Arts Council).
These sponsors have provided enough funding to allow us to launch and maintain a roundup. Think of them as underwriters — they have made the roundup possible. They don’t exercise any control over the content. If you want to support the creation of a roundup or underwrite one of our existing ones, get in touch at firstname.lastname@example.org.
Our roundups are also supported by a number of “cultivators” who contribute funds to make it possible for Taproot to pay sustained attention to a file. If that’s of interest, we’d love to hear from you.
We are excited to bring veteran journalist Paul Cashman on board to curate the Business Roundup.
Paul brings a wealth of valuable experience. He was a reporter and editor at the Edmonton Journal for 33 years, and served as the business editor for much of that time. After he left the Journal in 2012, he worked in communications for industry associations representing homebuilders and heavy construction. And now we get to share his talent for spotting news and conveying it efficiently in our weekly wrap of what’s happening in Edmonton’s business scene.
We launched the Business Roundup on March 29 to keep track of the companies, entrepreneurs, employees, investors, leaders and others shaping Edmonton’s economy. Mack is happy to hand the reins over to someone of Paul’s stature, and this will give him more time to focus on building our own business here at Taproot.
The Business Roundup comes out every Friday, and Paul’s first edition will be published Aug. 16.
We’re proud of our growing roster of roundup curators who are working hard to keep you informed about what’s going on in Edmonton:
Arts — Fawnda Mithrush
Business — Paul Cashman
City Council — Mack Male
Food — Sharon Yeo
Health Innovation — Catherine Griwkowsky
Media — Linda Hoang
Music — Emily Rendell-Watson
Regional – Mack Male
Tech — Mack Male
Be sure to subscribe so you don’t miss an edition. You can get up to two of these roundups for free if you join as a Taproot Reader.
If you become a Taproot Member, you can get as many roundups as you like, along with other perks. Plus you’ll be helping us pay for high-calibre local journalism from our curators and the freelancers we commission for original stories. We’re building what comes next — join us.
Every Thursday, we’ll publish a newsletter gathering up the headlines and happenings in theatre, dance, the visual arts, the literary arts and other local creative endeavours that catch our attention.
The arts scene in Edmonton is vibrant, multifaceted and a little under-covered. So we’re thrilled to take a step towards filling the gap with our new Arts Roundup.
We published our inaugural edition on Aug. 1. Starting this week, the Arts Roundup will be curated by Fawnda Mithrush, a former editor at the departed SEE Magazine, current executive director of LitFest, and co-host of the award-winning podcast I Don’t Get It. We’re thrilled to have Fawnda on board to share her knowledge, experience, and passion for the arts.
The Arts Roundup grew out of previous experiments with the #YEGFringe Daily Digest in 2017 and the Fringe Roundup in 2018, both of which helped us refine the idea of creating an ongoing way to satisfy readers’ curiosity about a topic. Thanks to a title sponsorship from the Edmonton Arts Council, we can now share what’s going on in local arts year-round.
The Arts Roundup makes a great companion to the Music Roundup, curated by Emily Rendell-Watson and published on Thursdays as well. You can get up to two roundups for free if you join us as a Taproot Reader; if you want to be even more well-rounded, become a Taproot Member, which affords you other perks, including access to as many roundups as you like.
It looks like the downtown farmers’ market may not be moving off of 104th Street entirely.
We reported in March that the Edmonton Downtown Farmers Market would be moving to the old GWG building on 97th Street, where it would have a permanent, year-round presence and be open on Saturdays and Sundays. The market did in fact open there last weekend, setting up outside of the building, as the inside was not ready yet.
But now the market has decided to return to 104th Street on Saturdays, starting on June 15, except on days when construction makes that impossible, indicates an email from the City of Edmonton’s Civic Events and Festivals department, obtained by Taproot.
“After discussion with the Edmonton Downtown Farmer’s Market (EDFM), they have decided to return to 104 St on Saturdays starting on June 15th,” the email says. “The only exception to operation this summer will be if construction impacts arise, in which case the EDFM will be notified on the Monday before the market. On those Saturdays, EDFM vendors will return to their new location. We hope the businesses on 104 St, area residents, and Edmontonians will continue to enjoy vibrant Saturday’s on 104 Street!”
In a follow-up email, City spokesperson Amber Medynski told Taproot that while the prior agreement between the City of Edmonton and the EDFM for 104th Street was cancelled in December “due to anticipated construction restrictions in the area,” those have since decreased and EDFM was given the opportunity to return.
“The plan is for the Downtown Farmers Market to also take place at their new, permanent location at the GWG building on Sundays, but now they will also operate on 104 Street, between Jasper Avenue and 102 Avenue, as well as on 102 Avenue between 103 St and 104 St on Saturdays. The only difference is that the amount of space available in the area each week week may change based on the needs of construction,” said Medynski.
EDFM spokesperson Dan Young confirmed the decision to return to 104th Street was due to the availability of the space. “It’s easy to pick up and move tents to a certain extent,” Young says. “So we thought, ‘Well, we’ll come back and we’ll do what we can to program that street and get it going.
“Part of the other reason, too, is that our building on 103rd Avenue is not ready for occupancy,” he continues. “We thought it would be ready sooner, but it’s not. So we thought we might as well try to split the markets.”
Young says the EDFM will operate the market in both locations for 2019, and will review it with the City again next year.
Kirsta Franke of Wild Heart Collective, which organizes the 124th Street Grand Market, had been in talks to start a new, smaller market on 104th Street between Jasper and 102nd avenues.
“Grand Markets Edmonton has been working on a centrally located Saturday Market option that would extend into the holiday season for some time now,” she told Taproot. “With the news of Downtown Market relocating, our group was approached by local vendors as well as concerned downtown business stakeholders to provide an alternate level of programming for 104 Street.”
She said the well-being and success of local vendors and businesses is her organization’s first priority. “With this surprising news, we will continue to work with stakeholders to provide complementary programming downtown.”
Young confirmed that they were aware through some of their vendors that there was another group interested in running a market on 104th Street. When asked if this played a role in the EDFM’s decision to return to 104th, Young was noncommittal. “I think there’s always some advantages of having a couple of markets [downtown],” he said. “We like to view ourselves as the Edmonton Downtown Farmers’ Market.”
“I think competition is good,” he said, in response to whether he thinks there shouldn’t be another market downtown. “We think that that will settle out over time.”
The market’s first day at the Quarters location seemed to be a success, with lots of people turning up at the new location on Saturday, the first day of the market’s outdoor season.
“All the comments we’ve got from the vendors on Saturday is that they did very well,” said Young. “They didn’t do quite as good as they did on opening day on 104. But for a brand new market and a brand new area they were very happy.”
Chris Buyze, president of the Downtown Edmonton Community League, called for collaboration. “We hope area residents, businesses, farmer’s market, City of Edmonton, and other stakeholders will work together to coordinate programming on 104 Street this season,” he said. “We believe we can all work together to balance the needs of 104 Street and programming, with future construction challenges.”
Taproot tends to stay away from breaking news, but we know from the reaction to our first story on the market that you’re interested, so we wanted to share what we know. Mel Priestley, who wrote our initial story, is working on a follow-up piece about the economics of multi-day markets in Edmonton. Stay tuned for that.